Everything you do in real estate is sales and marketing…no better place to start than here!
There are many marketing and real estate sales courses but few that explain marketing principles from a real estate agent’s point of view. This course integrates the four elements of a balanced marketing mix—promotion, place, product, and price. Throughout the course, principles of market research, data analysis, and market segmentation are applied to teach you how to be a more efficient salesperson. Updated units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career. This course may also be used to fill a 30-hour Salesperson Apprentice Education (SAE) requirement in Texas.
- Discover how accurate market research and understanding client motivations can help you deliver effective target marketing
- Learn the steps used in negotiating and closing the sale
- Technology and social media units cover the latest information on the digital side of the industry
- More than 20 closing techniques included