Real Estate marketing covers the essential concepts of proper marketing of the licensee and/or the properties to maximize the success of meeting the client’s needs and the customer’s wants. In compliance with The Real Estate License Act, this course includes a discussion of professionalism and ethics, characteristics of a successful salesperson, time management, psychology of marketing, listing procedures, advertising, negotiating and closing, financing and Subchapter E, Chapter 17, Business & Commerce Code. More specifically, this course explores the techniques which can be used to enhance services provided to clients and customers while avoiding mistakes. Finally, this course will discuss the Deceptive Trade Practices and Consumer Protection Act and provide a practical guide to the implementation and presentation of advertising and marketing.
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